Unisono, Bahrain’s leading independent full-service agency announced the appointment of multi-award winning Creative Director Scott Abbott. As leader of Unisono’s creative team, Scott will provide brand inspired creative direction and mentoring to the growing creative department as well as creative counsel to the management team.
“Scott’s incredible portfolio demonstrates his ability to deliver multifaceted, brand centric solutions and provide exceptional creative leadership to his team, helping further drive our vision forward,” said Liam Farrell, Executive Creative Director of Unisono.
“Furthermore, Scott’s ability to create visually stunning websites, powerful brand identities, and striking integrated campaigns has earned him multiple awards. Over the years, he has worked with many of the world’s leading global brands including Vodafone, Optus, Adidas, Manchester United, Audi, Woolworths Australia and The Yas Hotel in Abu Dhabi. More recently in Bahrain, he worked on Batelco and BBK.”
British born, Scott grew up in South Africa and started his career at Ogilvy, Johannesburg before returning to his birthplace to work at M&C Saatchi in London. An accomplished career there saw him rise to Senior Art Director, before itchy feet took him to M&C Saatchi’s Sydney office. Again promotion followed and he became Head of Art. The offer he couldn’t refuse then came as Creative Director of Bates Sydney and he worked there until returning to the UK as Creative Director of Iris Worldwide in Manchester.
Scott then accepted another swift promotion opportunity to become Global Creative Head of Ripe in Leeds, before embarking on his first Middle East role as Creative Director of Intermarkets Bahrain. His reputation for establishing good agency/client relationships externally and building team spirit internally soon caught the eye and ear locally and hence he was offered his new position at Unisono.
“In spite of an uncertain local, regional and indeed global climate, progressive clients will always advertise in difficult times and it will be these that we will be servicing and targeting. We aim to ensure we create a genuine competitive advantage and perpetually engaging work for our clients,” said Scott while commenting upon the new assignment.
“I am very excited by the talent and passion at Unisono and I intend to ensure this enthusiasm spills over into our clients’ worlds and creates the momentum to drive Bahrain forward.”