To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, the Coca-Cola Company on Friday sent a spectacular visual “Thank You” through the world’s largest single building illumination of its headquarters tower in Atlanta.
The illumination will be on display every Thursday, Friday and Saturday evening in May following tonight’s debut lighting. A video of the first lighting can be viewed at http://CokeURL.com/trac. The entire Coca-Cola North Ave. tower in Atlanta – 26 stories high and 402 feet (122.8 m) high – is canvassed in scrim.
The projection covers an area 339 feet high and 157 feet wide per side of the building.
The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.