Harley-Davidson Middle East and North Africa (MENA), a subsidiary of Harley-Davidson Europe, Middle East and Africa, the world’s leading manufacturer of heavyweight motorcycles, announced that they would be introducing an Open House Day within every country in the MENA region on Sept 17, 2011, under the name of “Make Every Day Count”.
The Open House Day will introduce the new H-D Model Year Bikes for 2012 in Bahrain and which will allow both riders and non-riders to experience the true spirit of Harley-Davidson at dealerships across the Middle East.
“We fulfill the dreams of thousands of customers, in MENA every year; and our customers are the biggest group of friends in the world.
It’s great to see that we are giving all riders in MENA the chance to share our friendship on September 17th 2011 for a great cause and to celebrate the arrival of our 2012 motorcycles.
It’s not just an invite for all riders of all motorcycles but for anyone out there who wants to contribute!” says Paul De Jongh, Country Manager MENA. Additionally, under the umbrella of “Make Every Day Count”, Harley-Davidson’s MENA office and the United Nations World Food Programme will be teaming up in their first-ever region-wide charity endeavour; and will donate all the proceeds from selected merchandise sales at the event to the impoverished women around the world.
“Women in impoverished countries have less access to education and income and less decision-making power than men. Mothers that suffer from these extenuating circumstances represent a direct danger to the lives of their children, especially if they are pregnant. On the other hand, by breastfeeding their youngest children and often being the ones handling farming, women play a key role in the fight against hunger,” Ashraf Hamouda, Head of Partnership and Business Development of WFP for the Middle East, North Africa and Gulf region, said. He insisted on the strategic need to empower women in order to reach out to their children and surrounding communities.
“WFP’s efforts to improve women’s access to food and sustainable living capitalizes on professional training and employment, while taking into consideration their distinct needs and requirements.”
“Our partnership with Harley-Davidson is a great opportunity to raise awareness of our innovative programs in support of women empowerment across the Middle East and North Africa, in the spirit of sharing and adventure.” “Make Every Day Count” is Harley-Davidson’s unique Open House Day concept; The Open House will also act as a platform to introduce the new range of Harley-Davidson motorcycles for 2012, including the new Dyna Switchback, as well as the new Sportster, Softail, Touring and CVO, all in the support of the global community at large.
To celebrate the launch of these new models, Harley-Davidson Europe Middle East and North Africa thus invites the community to participate in a ride to experience the true spirit of brotherhood that Harley-Davidson embodies.
This spirit of brotherhood lives strong with the participation of the United Nations World Food Programme, whereby sales of t-shirts produced especially for “Make Every Day Count” will help impoverished women around the world to stand on their feet. “Harley-Davidson is a global icon that embodies brotherhood and camaraderie,” said Ian Jennings, Executive Director of Harley-Davidson in Bahrain.
“This Open House invitation goes out to everyone in Bahrain, whether Harley owners, non riders or just motorcycle aficionados, to participate in this ride and enjoy a day out with friends,” Jennings added.
“Customers and enthusiasts that are interested in participating in this Harley-Davidson Open House and want to experience the thrill of the open road on a Harley-Davidson motorcycle can visit website www.harley-davidson-bahrain.com and be the first in Bahrain to see the new line-up of Harley-Davidson motorcycles for 2012.