Nissan Middle East announced the launch of the Nissan Juke, baby brother to Qashqai and Murano, in the Kingdom of Bahrain. Aimed at a younger market bored with lookalike hatchbacks, Juke combines attitude, irreverence, modish style and energy with a mischievous sense of fun.
“Juke brings a sense of adventure to the car market. It’s light, nimble, urban, reactive: qualities designed to grab a younger audience. It offers something entirely new to the traditional B-segment vehicles and cements Nissan’s reputation as a car maker prepared to do something different,” said Declan McCluskey, Automotive Group General Manager at Y.K. Almoayyed & Sons.
“The Nissan JUKE is about to shake up the market with a boldness, style and sense of fun that it has never seen before. We believe JUKE’s unique combination of motorsports-inspired exterior and interior design and unexpected levels of technology is going to force JUKE into the heart of the fast-growing compact hatchback/crossover market”, added McCluskey.
From a design standpoint, the lower portion of Juke is pure SUV. It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.
“Juke has elements inspired from other cars in our range such as 370Z, but the intention is never to make obvious links between cars but natural ones.” A seven colour palette of exterior colours is available for Juke, including pearl white and two shades unique to Juke – Cayenne Red and Machine Brown.
Juke is offered with a choice of two Petrol engines – the 1.6-L (litre) Gasoline Engine unit and the 1.6L Direct Injection Gasoline Turbo Engine- with the option of manual or CVT transmissions depending on the engine. The new turbocharged petrol engine with direct injection is one of the most powerful in its class, developing 140kW and 240 Nm with low fuel consumption. The combination of direct injection with a turbocharger provides the power and responses expected from a 2.5-litre engine with the economy of a smaller engine.