Samsung Electronics launched a new addition to its leading range of energy saving washing machines, the Samsung WF1124XAU, with an expanded 12 KG washing capacity packed into the same functional standard cabinet size.
Joining the ranks of Samsung’s popular Ecobubble line, the Samsung WF1124XAU not only offers the biggest wash size in the Middle East market, but provides the same great washing performance using cold water as standard machines offer with hot water. Its cycles use on average 70% less energy than standard machines—a hallmark of the Ecobubble range. The machine’s unique soap rich bubbles are also able to penetrate deeper and dissolve faster into fabrics, which is much gentler on clothes and boosts performance in warmer washing environments.
“At Samsung, we strive to answer consumer needs with well engineered and stylishly designed digital appliances, built around practical technologies that really do make a difference in people’s daily life,” said Robin Kadyan, General Manager of Home Appliances sales group at Samsung Gulf Electronics. “Consumers today desire performance above everything else, with clothes getting clean each and every cycle. Larger households in particular are always running multiple cycles to try and stay ahead of the laundry mountain, but overloading to try and save time will compromise performance. Having a balance between performance, low energy consumption, and maximum capacity can now be delivered in providing a great washing experience. This is the essence of our latest generation of Samsung Ecobubble washers – providing the latest solutions without any compromise.”