Celebrity Chef Sanjeev Kapoor launched his famed The Yellow Chilli restaurant in the Seef District Kingdom of Bahrain amidst dignitaries of Bahrain and Indian Ambassador with great fanfare on Monday. Considered to be the best spot to enjoy casual dining with deliciously different Indian food, Kapoor’s The Yellow Chilli brand has been creating waves in many cities of India and now it has set foot in Bahrain, acclaimed as one of the most modern countries in the GCC that is home to a mixture of people of different cultures and nationalities.
SunCity Ventures announced its latest food undertaking renowned Chef Sanjeev Kapoor’s The Yellow Chilli.
Located at Seef Mall, The Yellow Chilli offers deliciously different Indian food, and has been touted as a casual dining experience with a five-star feel. Present in 14 cities across India, the launch of The Yellow Chilli in Bahrain marks the franchise’s first expansion overseas.
“As a responsible organization, SunCity Ventures brings to Bahrain the world’s finest brands, and we are very glad to open the first The Yellow Chilli restaurant in the Middle East at Seef Mall,” Ahmed Esam Fakhro, Managing Director SunCity Ventures, said.
“This location was chosen as per definite criteria such as the strategic location of the mall, which is considered a leading shopping centre that attracts all ages.”
The arrival of The Yellow Chilli denotes SunCity Ventures’ commitment to provide the most varied and complete fine dining experience in the Kingdom of Bahrain.
“Indian food is a favourite for one and all, so we decided to have these authentic dishes in the Kingdom, for everyone to taste the delicious fare of world renowned Chef Sanjeev Kapoor. We at SunCity Ventures are keen to offer all new and unique cuisines in various parts of the Kingdom. We hope to introduce concepts that will help move the dining experience to a new level,” Mohammed Adel Fakhro, Chairman SunCity Ventures said.
Exotic yet authentic, just like a yellow chilli, the restaurant is the brainchild of Sanjeev Kapoor. Notably the most celebrated face of Indian cuisine today, Sanjeev Kapoor has been sharing his love for Indian cuisine with his popular cookery show ‘Khana Khazana’ for the past 18 years. This chef extraordinaire has several best-selling cookbooks, culinary awards, his own brand of cookware and numerous food products to his name. Sanjeev Kapoor is pioneer of FOODFOOD, SE Asia’s first 24 X 7 TV channel. His brands of restaurants like The Yellow Chilli, Khazana, Options, Signature, Sura Vie, Pin Yin Café, The Gold Leaf Banquets have created indelible impressions on many discerning palates.
In keeping with Sanjeev Kapoor’s love of authentic Indian cuisine, The Yellow Chilli boasts a variety of North Indian specialties, including the celebrity chef’s signature dishes. Furthermore, such exotic Indian fare is available at affordable pricing. “It has always been important for us to bring in products that everyone can enjoy,” said Ahmed Fakhro. He assures that the Kingdom is in for a treat, as The Yellow Chilli has been known to offer melt-in-your-mouth dishes that satisfy any craving, leaving you wanting more. Chef Sanjeev Kapoor confirmed: “Each item on the menu has been selected keeping in mind the discerning palate of the people of the world who look out for Indian food. It is indeed a proud moment for me to bring the joys of Indian food to the prosperous land of Bahrain. The Yellow Chilli, as a brand, has been growing by leaps and bounds in many cities of India and its friendly approach has made it a household name. Mind you, the food is crafted keeping in mind that the palate wants a mix of familiar with novel and hence the cuisine presented is called ‘deliciously different’. I am hoping that the wonderful people of Bahrain will enjoy the true taste of Indian food as presented in my signature style at The Yellow Chilli.”
Hassan Mechmechani, Operations Manager SunCity Ventures pointed out that the restaurant’s creative design reflects the Indian atmosphere, and that SunCity Ventures takes great pride in its contemporary look. “The Yellow Chilli is a distinguished set up with state- of- the-art-décor with a warm welcoming ambience that is a replica of true Indian hospitality,” he added. With great service at reasonable prices, The Yellow Chilli promises to be the ideal place to share a savory Indian meal with family and friends.