A new identity for the leading travel management company across the Middle East region has been unveiled. Alshamel Travel will replace the old logo of Alshamel International and Alshamel Travel & Tourism. This change will affect all the fully-owned offices located in Kuwait, Bahrain, Jordan, Oman, Qatar, Saudi Arabia and the UAE; as the new brand is promising Alshamel regional customers innovative travel solutions as well as best-in-class service and assistance to travelers.
The new logo is a symbolic articulation of Alshamel’s new approach to travel business. The new emblem is built from different slices of the globe merged to express Alshamel’s global multi-service facets. The color blend resulting from the intersection of circular slices at different angles depicts an unstopping, dynamic motion and a constant drive for discovering new frontiers in the travel industry.
This move came to reflect the company’s new comprehensive strategic directions embraced by the company’s dynamic management and its committed staff. The key objective in this rebranding process is to create a long-term brand identity that clearly communicates the values of Alshamel. These values are focused on offering innovative travel solutions, enhancing the quality of services and improving customer experience to name but a few.
“There was never a better time to introduce a new logo and branding,” Khaled Al-Ghanim, Alshamel Travel CEO, said.
“This is not just a logo change; we believe that the new Alshamel Travel brand will not only demonstrate where we stand today, but also where we are heading. Our new branding will tell our existing customers, and future customers, that we offer the region’s best-in-class travel management services that are backed by a professional committed team and ground-breaking technologies”.
“We are proud to introduce the new branding which will showcase the energy and enthusiasm within the company and our global network service coverage. The new identity will clearly signify that we offer globally recognized standards and will reflect our leadership position in the marketplace,” Houssam Baker, Alshamel Travel COO.
Named among the top 4 travel management companies by Arab Travel News 2011 Power List, Alshamel Travel is the largest travel service provider in Kuwait. The company has fully owned offices across the Middle East with 400 professional travel specialists to serve its clientele.