Bliss Capital initiated the direct secondary investment approach in the region by offering alternative liquidity solutions to MENA based investors in private assets.
Bliss Capital will focus on acquiring portfolios of assets, directly held by private equity investors, family offices, banks and corporations. Bliss’s target transactions size range between US$ 50 million and US$ 300 million, across various industry sectors.
Bliss has partnered with US based Saints Capital, one of the world leading direct secondary investment firms. Founded in 2000 and headquartered in San Francisco, Saints manages investments in the US, Europe and Asia. Over the past twelve years, Saints has completed over 100 transactions, and currently manages over $1.2 billion in AuMs.
Saints and Bliss launch their strategic partnership, combining Saints’ pool of capital, network of co-investors, and experience in structuring and executing complex direct secondary transactions, with Bliss’s sector expertise, deep knowledge of the MENA markets, and strong access to regional players.
“Clearly the alternative asset industry in the Middle East is undergoing substantive changes and we believe there will be opportunity to provide solutions to limited partners, general partners and family offices investing in the asset class. By partnering with Bliss Capital we can begin to offer the same secondary solutions to the regional investors as is currently available to US and European investors,” Ken Sawyer, managing director at Saints said.
“We are glad to be among the first firms in the region dedicated to this new asset class. Our regional approach is focused on providing liquidity and value added solutions to investors in portfolios of private companies. We are looking forward to partnering up with local family offices, funds and corporations and to servicing investment needs in the MENA region,” in a joint statement Bliss Capital’s managing directors Razmig Boladian and Paul Khoury, added.