Bahrain-based Invita, a leading regional Business Process Outsourcing (BPO) entity, is all set to expand its business in the GCC.
Invita, a fully owned subsidiary of BBK Bank and established in Bahrain in 2006, has signed a Joint Venture Shareholding Agreement with a Kuwaiti based National Technology Enterprises Company, a fully owned subsidiary of Kuwait Investment Authority. The Agreement was signed by Mohammed Malik on behalf of Invita Company in the presence of Rahul Bhalla and Anas Meerza of National Technology Enterprises Company KSCC, (NTEC) in the presence of Izzat Abou-Amarah.
This agreement will bring together Invita’s expertise in providing multimedia Contact Center, currently serving businesses and organizations across various sectors and NTEC’s reach in setting up a BPO company to serve Kuwaiti businesses and organizations.
“We at Invita are very proud to associate with NTEC to form a partnership and we are eagerly looking forward to extending our services to the Kuwaiti market. This is definitely our first venture out of Bahrain, while more such kind of ventures is on the anvil,” Mohammed Malik said.
“We were on the lookout for a regional established partner for offering tailored multimedia contact center services to our customers in Kuwait,” he said.
He emphasized his happiness in having Invita as their strategic partner, “considering Invita’s expertise in handling multi-faceted customers in the region while remaining competitive,” Anas Merza, said.
“Invita plans to apply its knowledge and expertise in combination with the latest advances in Contact Center technology to develop solutions that would help businesses to enhance their Customer Contact processes,” Rahul Bhalla, General Manager of Invita Bahrain, added.
Invita, having a seasoned team of professionals with in-depth knowledge of the industry and sufficient experience in customizing solutions is confident in bringing up this relationship to a higher level with overall enhanced customer experience and providing a competitive edge in using the latest technology available.