“On behalf of Bahrain City Centre, I am delighted to be recognised by the ICSC and global industry peers as a leader in marketing for shopping centres across the Middle East and North Africa region,” Duaij Khalifa Al Rumaihi, Senior Mall Manager for Bahrain City Centre, said.
“Winning a Gold Award for ‘Fall for Fashion’ at the Middle East & North Africa Shopping Centre Awards is a prestigious accolade, and I would like to congratulate the dedicated efforts of the Bahrain City Centre marketing team behind this dynamic campaign.”
The ‘Fall for Fashion’ campaign was a month-long fashion and beauty-inspired festival, celebrating trends for the coming fall/winter season. A glamorous fashion display in the Central Galleria was the centre of attraction, which hosted the Style Weekend event where make-up artists offered the best in beauty tips. The campaign also featured inaugural “Kick Up Your Heels Walkathon,” which raised BD5, 700 for Think Pink Bahrain, a local breast cancer awareness organisation. Wrapping up ‘Fall for Fashion’ was a VIP ‘Fashion Party’ hosted by Bahrain City Centre in conjunction with the launch of the adjoining Kempinski Grand & Ixir Hotel Bahrain City Centre, which drew in Bahrain’s top fashion influencers and socialites.