Almoayyed Motors reported healthy business for the year with 50% sales going up in 2012 compared with 2011, a senior official revealed.
Sandeep Mathur, general manager of Almoayyed Motors, on the sidelines of the unveiling of the all-new 2013 Ford Escape, told the 24X7 News that Ford enjoys very good position in Bahraini market and the year 2013 would be even better.
Almoayyed Motors, the Ford and Lincoln importer-dealer in Bahrain has launched the all-new 2013 Ford Escape, raising the category’s bar even higher with the debut of an all-new model that features class-exclusive features and technologies.
“Ford Escape is our first launch and there will be many exciting models hitting the market this year,” Declan John McCluskey, Chief Executive YK Almoayyed & Sons, told the 24X7 News.
“We will maintain the sales momentum of Ford in this year and will strive to gain more market share,” he added.
Ford’s newest SUV brings clever technologies and features designed to make life easier, including a liftgate with motion-sensing technology, MyFord Touch and keyless start power button
“We are excited to add the all-new 2013 Ford Escape to our lineup here in the Kingdom,” said Sandeep Mathur, general manager of Almoayyed Motors. “The new model offers the strengths that customers looking to buy a small size SUV really value – fuel economy, versatility and new technology that revolutionise the driving experience – all wrapped in a sleek, more modern design.”
In addition to more cargo volume behind the first and second rows than the previous model, the new Escape delivers features no other small SUV offers including clever technologies that make Escape even more versatile, including an available hands-free power liftgate that allows quick and easy access to cargo with the kick of a foot; driving dynamics that make the drive experience more engaging on-road; sleek new design, with better interior materials and more finishing touches; escape technology makes life better; an array of clever technologies adds to the new Escape’s versatility, helping make life easier for its owners.
Key features include an available hands-free power liftgate brings new technology to the SUV market and is enabled by motion technology used in today’s video game systems. A gentle kicking motion under the center of the rear bumper activates, unlocks and raises the liftgate when the driver has the Escape key fob. This allows quick and easy access to the cargo area without needing to set down packages or dig out keys. The same process closes the hatch
SYNC with MyFord Touch, offers multiple ways for customers to manage and control information through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs. Upgraded system includes new look, making phone, entertainment and climate controls even easier to use.
Maneuvering parking lots and traveling open roadways becomes even safer and less stressful with Escape’s sensor-based BLIS (Blind Spot Information System) with cross-traffic alert. BLIS displays an alert in the side mirror when a vehicle is detected entering a blind spot. Cross-traffic alert warns if traffic is detected approaching from the sides, such as when Escape is leaving a parking space in reverse.
The 2013 Escape comes with an updated 2.5-liter, matched to a SelectShift Automatic six-speed transmission.
Also aiding fuel economy is Escape’s sleeker design. The new model is nearly 10 percent more aerodynamic than the outgoing model.
Stowing is made easier in the new five-passenger Escape, thanks to a low lift over height of 27 inches, more innovations and cargo volume that surpasses the outgoing Escape – with 68.1 cubic feet of space behind the first row and 34.3 cubic feet behind the second row.
The new Escape’s rear seats have been designed to fold flat easily. With the touch of a button, the head restraint folds down and with the lift of a handle on the seat, the seatback folds and dives as the seat folds flat and clicks into position.
Escape also features an available two-position load floor, which can be configured to allow the customer to choose among maximum luggage volume or flat load floor.