The project, developed by UOB Marketing students’ Salman Ahmed, Akram Ebrahim, Hessa Ali Moosa and Muhammed Mustafa, involved sharing their analysis on VIVA’s market leadership and brand positioning.
“We felt enthused about choosing VIVA for our marketing project because it’s a company and a brand that the youth relate to. It was easy to compile all the relevant data as there were many facts and figures readily available on the company across different communication channels,” Muhammed Mustafa, the team leader of the project, said.
“We were greatly surprised to have VIVA proactively approach us to present to them and have the opportunity to meet the team. Overall, it was a learning and entertaining experience”.