In keeping with the passion for Formula 1 that Bahrain brought to the Middle East nearly 10 years ago, the McLaren P1 paid an exclusive visit to the Bahrain International Circuit during its Middle East regional debut in Bahrain. This series of dynamic images makes clear the links between McLaren’s Formula 1 expertise and its road car development programme, and the McLaren P1 is the latest demonstration of that integration.
Set to re-write the rules for the dynamic performance of road-going sports cars through the delivery of an unparalleled Formula 1-derived driving experience, the goal of the McLaren P1 is to be the world’s most dynamically capable and exciting performance car. The new images taken at the BIC clearly display this ability in action, with the McLaren P1 displaying levels of active aerodynamics, down force and performance delivery never previously experienced on the road….or on track by a road car!
The release of the new McLaren P1 images in the lead-up to the opening of McLaren Manama and the 2013 Formula 1 Gulf Air Bahrain Grand Prix comes at an exciting time for McLaren customers and fans in Bahrain. Adding to the excitement is the planned arrival of another McLaren ‘supercar’, the McLaren MP4-25. This was the first McLaren raced by the 2009 FIA Formula 1 World Champion, Jenson Button in his debut season for the team in 2010.
This iconic racing car will be on display in the new showroom, ensuring that McLaren Manama, at the Bahrain World Trade Center, is set to become a new landmark for motor racing and car fans alike in Bahrain. Located as part of Moda Mall, it is the first time a car showroom has been seen in such a prestigious location in Bahrain and, sitting alongside some of the World’s most famous and desirable fashion brands, fits McLaren’s aspirations for its car brand to present levels of exclusivity and quality unmatched amongst its rivals. More details on the showroom opening will be announced through the Grand Prix weekend.
Supported by Mumtalakat – the company’s principal shareholder – in its dream to launch a range of technically advanced, world-beating, high performance sports cars, McLaren Automotive launched the 12C in 2011, the 12C Spider in 2012, and, last month at the Geneva Auto Show, the McLaren P1. This high profile launch programme of award-winning cars delivers on the company’s plans to present a new model or derivative every year. The 12C is the reigning Middle East Motor Awards 2012 ‘Car of the Year’, indicating the immediate impact McLaren, with Mumtalakat’s support, has made on the world’s sports car market.
Just 375 examples of the McLaren P1 will be made ensuring a level of exclusivity and desirability to match the car’s unique performance, and interest in the Middle East is already outstripping supply following the car’s successful debut in Bahrain. These new images show just why the McLaren P1 is due to rival the iconic McLaren F1 as a true automotive enthusiast’s dream supercar.