Al Hawaj Group and Credimax, a subsidiary of BBK, have announced the launch of 3 Hot Days of Summer, the largest retail festival in Bahrain for its 16th edition starting on July 4th and continues till 6th evening.
Credimax being a strategic partner offers $10,000 cash prizes with $5000, $3000 and $2000 first, second and third respectively while Al Hawaj presents over two dozen gifts ranging from TVs, Refrigerators, Watches, Perfumes and many more.
This was announced by Jawad Al Hawaj Managing Director and Chairman of Al Hawaj Group, in presence of top management of both Al Hawaj and Credimax.
“We are overwhelmed with the success of the 3 Hot Days of July by launching the 16th edition of the festival which offers rare shopping atmosphere to shoppers as an annual feature of Al Hawaj Group,” Jawad told a Press conference.
Jawad, who was joined by Wahab Al Hawaj, Deputy Managing Director of Al Hawaj Group and Al Hawaj team Shyam Narayanan, Operations Manager, Hazem El Rezk, Retail Manager, Shaker Abdulla Division Manager, said that Al Hawaj would continue to keep this tradition alive by hosting thousands of customers in traditional festive mood.
“Al Hawaj record shows that there has been 20% to 30% increase year-on-year basis in terms of business in this segment of our retail festival,” Jawad, added.
“For this Al Hawaj team put a lot of efforts in putting together this festival every year and unlike other discount offers, Al Hawaj offers reduce prices on even new launches during the 3 Hot Days of July,” Wahab Al Hawaj, Deputy Managing Director of Al Hawaj Group, said.
“Given the success rate of the previous joint promotions with Al Hawaj Group, Credimax has decided to join hands with Hawaj for 3 Hot Days of July,” Amira Ismail, Senior Manager Head of Merchant Services and Sales at Credimax, said.
“We witness substantial increase in usage of Credimax cards during such festivals, and we hope this year 3 Hot Days of July will prove a great success,” Amira added.