Y. Kim, President LG Electronics, on the sidelines of the opening of AJM Kooheji Group’s brand new LG Showroom in Muharraq told the The24X7News that there have been ups and downs in business in the past three years. However, he added, that despite the challenging marketing conditions LG Electronics has been sustaining business.
“We are fortunate to have a company like AJM Kooheji Group in Bahrain as LG dealer who has had over 120 years experience in presence on the ground. Right business partner makes difference and that’s why despite much slow down in business, LG is positive on sustaining business like that of 2012,” he explained.
“AJM Kooheji has a wide retail network and their approach to reach customers physically in all potential areas of business will have a profound impact on the business by the year-end,” Kim added.
“We are very happy to launch the LG Muharraq Showroom in Bahrain. The showroom showcases state of the art product displays and offers a wide range of latest innovative electronic products. The location of the showroom is very convenient for the end customer. I would also like to state about the showroom’s ambience is extraordinary and it depicts LG in every aspect,” Kim on the opening of the new showroom said.
He added that it was important for LG Electronics to align its brand values with the aspiration of the people hence it has taken measures to put the consumers ahead in its business expansion plans, adding more consumer outlets would come on stream as LG Electronics evolves with more innovative ways of making its products readily available.
LG Electronics, a global leader and technology innovator in the electronics brand, in association with AJM Kooheji Group launched a new showroom in the Kingdom of Bahrain. This new showroom is an endeavour of LG to bring its consumers closer to the brand and its environs.
The new showroom is located in Muharraq and is in the heart of the market place. With the addition of this new LG showroom the total number of showrooms in the country increases to four. This new LG Electronics showroom will stock all categories of LG innovative products, ranging from Home Electronics & Entertainment, Home Appliances, Air Conditioning, IT products and all kind of LG accessories.
The selection of the right location for LG Electronic outlets in different parts of Bahrain is an ongoing business strategy which according to the company is largely driven by demand and the company’s commitment to bringing LG products closer to every resident wherever they may be. The new showroom would not only make LG Electronic products readily available to the people of Muharraq but will also open up opportunities for a good life through quality products and customer satisfaction.
“We are keen to reach each and every area while keeping in mind the specific needs of such localities so that customers can experience the products,” Raina added.
“We are really happy with the launch of this new showroom. The launch of this showroom is a step towards connecting with our end customers. The LG products we are offering through the Muharraq showroom combine technological advancement and convenience. This showroom will bring consumers in this part of Bahrain unlimited possibility of a good life, offering a unique customer experience through the exquisite world of LG.”
The design of the showroom is such that it offers a visually exciting ambience and convenience. The showroom operates in accordance with a tradition of customer service. The quality of products offered and the array of friendly customer service personnel in the showroom create a delightful consumer shopping experience thereby encouraging patronage.
With over 120 years of existence, the main lines of businesses are spread over Trading, Manufacturing, Contracting, Real Estate and Banking. The group currently has a vast spectrum of business units such as Digital Electronics & Home Appliances, Tires and Allied Business Division, Automotive Service Centers, Kooheji Marine Center, Furniture Manufacturing, Furniture Trading, Building Materials, Lifestyle and many others.
AJM Kooheji Group BSC (C) has been the sole distributor of LG Electronics, & Home Appliances in the Kingdom of Bahrain for the last 30 years. The newly launched state of the art showroom in Muharaq, boasts of modern and innovative designs not only in its architecture but also in each and every product present within.