“The Kingdom of Bahrain has been very important market for Marks and Spenser since the opening of the first store in 1998,” John Cooper, Managing Director at Marks & Spencer Al-Futtaim, on the sidelines of the opening of Seef Mall store, said.
Marks & Spenser had opened the first new concept store in May at Bahrain City Centre and the Seef Mall is second store, offering the full range of products under one roof.
“We have invested millions of dollars in these new concept stores in Bahrain and we will continue to invest in future as well,” Cooper, said, adding that the stores have been doing good business in Bahrain over the past many years.
Cooper, who was joined by Bilal Al Zer, Regional Manager GCC, said that Bahrain business has been growing at good rate and with the introduction of these two new concept stores, the sales would be even better in the coming days and months.
Al Zer didn’t disclose any figure but he said that business was expected to post a double digit growth in 2013.
Mark Senior, Head of Operations at Al-Futtaim Sons, after the opening of the store confirmed that under the new concept the entire store at Seef Mall has been rebuilt from the scratch.
“From the flooring to finish, colour schemes, spread of products and displays everything is new and the customers will experience this new concept while shopping at both of our stores in Bahrain,” he added.
Marks & Spencer, the iconic leading British retailer today re-opened its much awaited 21,000 square feet refurbished store in Seef Mall, to debut brand new interiors and the latest autumn 2013 collection. The store is converted into a spacious space to coincide with Marks & Spencer’s new concept store drive. The selection premiered at the store offers confident style, innovation and exceptional quality designs at fantastic value whilst focusing on the current fashion trends for men, women and kids.
Following a traditional ribbon cutting ceremony led by the Managing Director, John Cooper and Store Manager, Muneera Ebrahim, the new Marks & Spencer store welcomed enthusiastic shoppers and media to experience pleasant interiors and extensive product offering. Contemporary design, trendy windows, extensive product display, clear signage, fashionable colours and are the key features that turn this M&S store into an international shopping ‘experience’.
“This is a very exciting time for Marks & Spencer and we are pleased to announce that our renovations are complete and our Seef Mall branch is now re-open to offer our customers a delightful shopping experience,” John Cooper, Managing Director at Marks & Spencer Al-Futtaim said.
At Marks & Spencer, we invest in the quality and style of our products and have reinvigorated the look and feel of the store. We hope that these changes help us deliver exactly what our customers want and expect from M&S – high quality, quality fashion, innovation and world class customer service” he added.
Autumn Collection 2013
Women can celebrate the season in style with Marks & Spencer’s sub brands i.e. M&S Collection, Autograph, Classic, per una Indigo. While men, can definitely wear the autumn hues with confidence by stocking up on essentials from Blue Harbour, North Coast and Collezoine. The new store has defined brand areas that reflect the uniqueness of the different sub-brands, so customers can quickly identify which best suits their style and taste.
“Showcasing a new, directional signature style, Marks & Spencer, presents elegant, accessible pieces with flattering silhouettes in varied prints and designs at affordable price-points. From elegant, retro-inspired glamour to softly androgynous, minimal tailoring, the new range most certainly brings a fresh feel to autumn dressing. With a wide range of offering, Marks & Spencer aims to be the lifestyle complement choice of Middle east,” John Cooper, Managing Director at Marks & Spencer Al-Futtaim, said.
The overarching mood of women swear range for the new season is one of confident femininity, celebrating the female form in flattering fit and design, bringing several strong trend directions into play.
From elegant prints and pattern to embellishment and luxe leather, the wide collection celebrates this season’s key trends for all occasions. This is the season to embrace texture and experiment with a more decorative approach to fabrication.
With such a distinctive array of contemporary trends, the Autumn 2013 collection is all set to revitalise the way we dress and inspire an exciting change to our wardrobe.
The different trends of the season really bring out the best of what Marks & Spencer’s Autumn 2013 collection has to offer.