MANAMA: Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, announced that work is fast underway on a US $25 million 5,000 square meter two-level showroom especially designed for Jaguar Land Rover.
The new showroom is aimed at supporting a sustained growth in marketing and sales activities in 2014, after Jaguar Land Rover exceeded sales targets in the previous year.
Located adjacent to the existing showroom of Euro Motors in Sitra, it is projected to be completed within 12 months by early next year. Gulf House Engineering, project architect and engineer, ensures round the clock progress in construction.
“This is Euro Motors’ most aggressive investment strategy on showroom development in recent years, since we first opened our doors to the general public in 1998,” commenting on the size and scale of the investment, Zayed Al Zayani, Managing Director of Jaguar Land Rover, said.
“Gauging from the massive size of the development and the worth of the investment, it will not only reinforce our status as a leader in our category, but at the same time, it will set a benchmark for all other dealers in the industry.”
The well-planned layout includes two floors of showroom space that can accommodate the full range of the latest and newly launched Jaguar and Land Rover cars, with designated areas for each brand respectively and for used approved vehicles. It is designed to be the ‘first in the Middle East’ and is in fact one of the first showrooms in the world that will be built with a compliance inspection (CI) plan. It will feature a service section that can lodge up to 32 units for service and repair, and will include computer diagnostic tools, body shop, spare parts storage, warranty department and a training center.
“With the opening of the new showroom, new positions will be created to generate many job opportunities for Bahrainis. And it does not end there, because in keeping with the global standards of our brands, we will continually provide our employees with professional training in a technologically enhanced work environment at the on-site training centre within the showroom.”
As an alliance of world leading brands, Euro Motors ensures that it will equally deliver the Jaguar Land Rover values to every customer in the showroom.
“After our appointment as the exclusive dealer of the Jaguar Land Rover in the Kingdom of Bahrain in October 2013, we adapted the Land Rover showroom to become our Jaguar Land Rover showroom,” Anthony Raymond, General Manager of Jaguar Land Rover at Euro Motors, said.
“But being in partnership with two leading brands in the luxury car market such as Jaguar and Land Rover, it is only befitting that we build a new showroom exclusively for these two brands, to reflect both the leadership standards of Jaguar Land Rover and of Euro Motors. The showroom’s design principle speaks of the cars’ brand philosophy—bold, characterized by a sense of individualism, technology driven, and inspired by a heritage of excellence.”
Aside from being intelligently engineered, the new Jaguar Land Rover showroom is also designed to be customer-oriented. Service and after sales facilities include a very accommodating reception and consultancy area, comfortable hospitality lounges and a spacious car park that extends a generous welcome to customers.
Since the start of its operation in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.