Sakhir: Goods Trading Company, a Bahrain-based one of the oldest trading houses, announced the launch of leading Chinese appliances products of Hisense.
“Being a dealer of Hisense, the world’s leading manufacturer of flat panel TVs, household appliances and mobile communications, Goods Trading Company eyes 15% market share for Hisense products by 2015,” Director at Goods Trading Company, Saleem Abdul Jabbar, told launch-cum-Press conference held at F1 Paddock in Sakhir.
Hisense saw an official launched in the Kingdom of Bahrain showcasing the latest and high-end products of Hisense during an event in a unique F1 Themed Fashion Show format considering the venue and the brand’s nature.
Hisense has been working diligently to produce technology that meet’s the customers changing demands. With the competition growing it believes that with the products that will be introduced in the Bahrain market will have an immediate appeal among customers.
“We are thrilled at the launch of Hisense in the Bahrain market, we have always looked at various areas to expand our presence globally and we are happy to be here in Bahrain” Terry Wang said.
“I feel that the latest line up of Hisense products are best suited for the Bahrain market and will be received well” he added.
“Hisense is one of the major electronic giants in other countries of the GCC and it is about time that they decided to enter into Bahrain. With the product line up that Hisense possesses, I am sure that in the coming years Hisense is going to be one of the top brands available in the Bahrain Market” Director at Goods Trading Company, Saleem Abdul Jabbar, said.
Goods Trading Company with its retail expertise is the perfect partner for Hisense in Bahrain. Both the brands will have a huge success in the market and are already planning ahead for the future. Goods Trading Company has already introduced Hisense products in all the hypermarkets, power retailers, electronic stores and dealer outlets in an aggressive manner.
Hisense with its immense investment in R&D has succeeded in creating vast developments in the 4 K Ultra High Definitions TV’s. According to the latest Display Search Data for Q1, 2014, Hisense ranks number 2 for 4K Ultra High Definition TV’s in the global market and are in the top 4 for TV’s overall.
Hisense also manufactures state of the art refrigeration solutions, with products ranging from French Door Refrigerators, Multi Door Refrigerators, Side by Side Refrigerators, Pigeon Pair Refrigerators, Chest Freezers, Showcase Refrigerators which holds state of the art technology.
With the extremely hot weather in this region, Hisense masters the art of manufacturing air conditioners which are best suited for extreme weather conditions in the Middle East.
With regards to the Smart phones, Hisense has slowly but gradually increased its share to 8% in the Middle East which makes Hisense smart phones the fastest growing brand within the Hypermarkets in the Middle East. Hisense is also one of the few brands which provide warranty on its high-end mobile phones not only in GCC but also in India as well.
Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 60,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association.