Manama: DHL is now an official platinum partner and the new exclusive international logistics and eCommerce full-service partner of FC Bayern Munich, the world’s leading football club. A six-year agreement running until 2020 was signed recently in Munich.
As logistics partner, DHL has been ensuring for years that FC Bayern Munich merchandise is reliably passed on to fans. The football club now also intends to profit from the international eCommerce expertise of the global logistics leaders.
As part of this arrangement, DHL has exclusivity in the areas of logistics, full-service eCommerce solutions and traditional mail operations. For years now, through the sponsoring of sporting events from football to Formula 1™ and rugby, DHL reliably transports equipment and uses the customer-centric platforms of sports to foster its brand presence.
“We are looking forward to our strategic alliance with such a highly respected partner as FC Bayern Munich,” Frank Appel, CEO of Deutsche Post DHL, said.
“Our services will create a strong base that will enable the team to build on its business success both nationally and internationally.”
“FC Bayern Munich is now a global player whose fan base is constantly expanding in a large number of countries and on all continents,” said Karl-Heinz Rummenigge, Chairman of FC Bayern Munich’s Executive Board.
“With DHL acting as our experienced, globally respected partner, we intend to further expand our online touchpoints with our fans around the world and thus our international merchandising.”