Manama: Godrej Locking Solutions and Systems (Godrej Lockss), which enjoys 2.9 per cent current market share of Bahrain locking solutions market, plans to double it in next three years.
A senior official at Godrej Lockss, India’s leading player in locking and security solutions said that Bahrain market has a potential of approximately$15 million.
“Bahrain is a very important market for us. Over the last few years, we have been able to make our presence felt here in a big way. We plan to strengthen our retail network in the country. Our plan is to have at least 300 retailers in the next three years from the current strength of 180 retailers,” Prasad Sane, Head of International Business at Godrej Locking Solutions and Systems, while talking to media in Manama, said.
Godrej Locking Solutions and Systems is a business unit of Godrej & Boyce Mfg. Co. Ltd, India’s multinational conglomerate. Operational for the last five years in Bahrain, Godrej Lockss’ major selling product categories — Mortise, Door Controls and Padlocks – contribute to 75 per cent of its business in the Bahrain market.
For catering to GCC market, Godrej Lockss has branch offices in the Sharjah-UAE and Riyadh-Kingdom of Saudi Arabia.
In a bid to strengthen its footprint in Bahrain and expand distribution, Godrej Lockss has partnered with Delta Industrial Supplies- Bahrain’s pioneer industrial, trading and logistics solutions provider. Delta Bahrain represents over 20 multinational strategic principals through its two business divisions, offering a wide range of quality products.
“We are extremely pleased to have Delta Industrial Supplies as one of our key overseas partners to distribute the global standard locking products in the Bahrain market. With this partnership, we plan to make available the entire range of Godrej Lockss locking solutions and access control devices in Bahrain,” Sane said.
Godrej Lockss offers a range of the finest, avant-garde mechanical and electronic locking solutions for residential and commercial sectors. The brand brings state-of-the-art, yet stylish and elite locks with great aesthetic appeal on the doorsteps of architects, interior designers, dealers, and individual customers, with an eye on the practicalities of the real estate world and the multiplicity of disciplines it involves.
“With exports of Godrej Locking Solutions and Systems spanning across various countries, the brand has come a long way in delivering world class locking solutions. We are growing at a healthy pace, expanding the brand’s presence across the world. We continue to ensure a high degree of security to consumers with the implementation of the latest technology and constant innovation,” Sane said.
“We are very pleased to continue our association with Godrej Locking Solutions and Systems to promote their innovative and high performance locking solutions and hardware products across the Bahrain market. Godrej is a key product line to us. Our objective is to take Godrej Lockss’ high quality and technically efficient products to the consumers and promote awareness about them,” Melham Rangoonwala, General Manager, Delta Industrial Supplies, said.
“With it high quality and technically efficient products, Godrej Locks has set several benchmarks in the locks industry. Godrej is a symbol of trust and security for 117 years, as millions of customers have placed their confidence in this brand. We hope this relationship will demonstrate a close co-operation that both the organizations enjoy,” he added.
“With our locks now reaching several countries around the world, the brand has come a long way in delivering global standard locking solutions. Our continuous thrust on innovation, research and on-time delivery ensures our customers keep coming back for more. Our customers are satisfied and feel secured with the safety offerings of our products. We have been constantly evolving and designing products and services that exceed the expectations of individual and institutional customers,” Sane added.
Godrej Lockss, over the last eight years, have made entry into8 markets in the Middle East region. We are redefining the industry standards with our efforts towards high-technology product development and comprehensive locking solutions. The company has presence in B2B and B2C channels and also caters to institution customers in different verticals. The products are increasingly making their mark in over 28 global markets in the Middle East, Africa and South Asia.
From a state-of-the-art manufacturing facility in a suburb of Mumbai, Godrej Locking Solutions and Systems provides locking solutions that reach homes, offices, industries and the hearts of millions of people in India and around the world. Godrej Locks bagged a number of awards in the past few years.
Over the years, Godrej locks have changed in form, function and scope of application, but one thing remains constant – the solid stamp of trust and reliability. Godrej Lockss adheres to global quality norms and hold ISO 9001, ISO 14001 and OHSAS 18001 certifications. Adding another gleaming feather to its cap, Godrej Locking Solutions and Systems (GLSS), a division of Godrej & Boyce, recently took home the annual CII-EXIM Bank title for Business Excellence.