MANAMA: The Kingdom of Bahrain reiterated its commitment to create a sustainable tourism sector in line with the strategy aimed at bolstering the sector’s output.
Marking the Arab Tourism Day, the Tourism sector of the Ministry of Industry and Commerce, organized Arab Tourism Forum entitled “Sustainability of Quality and Services in the Tourism Sector.”
Attended by Zayed R. Alzayani, the Minister of Industry and Commerce and Lysbeth Fox owner of luxury travel firm Fox PR. With over 20 years of experience in the luxury, lifestyle and travel sectors. She has created high quality and innovative media campaigns for some of the best known luxury travel companies world-wide. She was also responsible for the repositioning of the Ritz-Carlton Hotel Company. In addition to Mark Jankel is one of the UK’s leading chefs; executive chef at the Notting Hill Brasserie, Founder of the renowned Street Kitchen with his partner Jun Tanaka. The dialogue was moderated by Wolfson an expert in strategic branding industry.
The Minister also confirmed on the importance of media in advertising to promote the Kingdom of Bahrain and highlight its heritage and its long history and its hospitable people as known with their generosity and this is the foundation of tourism in the Kingdom.
The discussion focused on the elements of tourism in the Kingdom of Bahrain and the vision of the government in developing tourism facilities especially recreational and family as well as business and conferences tourism. Industry and Commerce Minister stressed on the importance of quality of services in this vital economic sector and to focus on family tourism and create multiple tourist destinations for citizens and visitors.
He confirmed government’s interests on cruise ships that arrive to Bahrain to provide the highest quality of services that highlight Bahrain attractions and reflect the civilized image of the country.
At the end of the forum, the Minister announced Tourism Award in the Kingdom of Bahrain, which will cover all the tourist services. It will be a great opportunity for investors in this sector to compete in providing the best service. The Kingdom of Bahrain in collaboration with Food and Travel Magazine will host the event to announce this award and will be published for the first time in the Middle East region before the end of this year.