Isa Town: The CLA-Class is set to establish a new segment, with world-leading aerodynamics (Cd = 0.22), avant-garde coupé design and 4MATIC all-wheel drive (optional). As a new four-door coupé it follows the idea of the CLS-Class, whose design concept has spawned more than its fair share of imitators since its debut in 2003. With its frameless doors, the coupé adopts the design of the Concept Style Coupé into series production. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal.
Following overwhelming response to the Concept Style Coupé and feedback to “please put this car into series production” the CLA-Class has now arrived, with its sporty design expected to attract a new target group of drivers and owners.
“The CLA-Class is a style rebel and, although serially avant-garde, it remains true to Mercedes-Benz core values by setting new standards in aerodynamics, efficiency and technology. We believe its unique design idiom and exceptional performance holds strong appeal – even for those who hadn’t expected to drive a Mercedes-Benz,” said Graeme Newport, General Manager at Al Haddad Motors.
In keeping with its sporty positioning, the CLA-Class is available with high-torque turbo engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical highlights of this new design icon include a new world record in aerodynamics for series production automobiles (Cd value: 0.22) and numerous driving assistance systems, including advanced COLLISION PREVENTION ASSIST.
Numerous details indicate that on a design level the CLA-Class represents a further development of the modern classic Mercedes-Benz CLS-Class. Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wing flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third feature line extends in a sweeping curve from the front wheel towards the rear.
The COMAND Online multimedia system has also been extended. The latest generation offers improved, photo-realistic map display, an additional Bluetooth profile (to enable the internet to be accessed by iPhone, for example), and the display of images additionally in bmp and png formats and the real-time transfer of traffic data. “The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces. The CLA-Class is a style rebel,” Graeme Newport, General Manager, Al Haddad Motors, said.