Manama: Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, officially inaugurated its new $30 Million Showroom in a spectacular event.
The opening ceremony was held in grand style, as it served to commemorate both the inauguration of the new showroom as well as the upcoming National Day of the Kingdom of Bahrain. The event was hosted with such grandeur as it also served to showcase the other prominent highlights of the evening which included the Launch of the All-New 2016 Jaguar XF and a Raffle Draw, the prize on avail of which was the newly introduced Jaguar XF. Euro Motors Jaguar Land Rover played eminent host to an enormous audience of around 2,500 individuals, including its existing elite customers, VIPs, ministers, government officials, members of the media, corporate guests, socialites, loyalists, car lovers and other invitees.
“On behalf of Euro Motors Jaguar Land Rover, I’d like to express my gratitude to everyone who is with us for this momentous occasion and would like to welcome one and all to our latest, most innovative and customer oriented offering, our state of the art new showroom. This is a significant occasion for us as we celebrate the illustrious history we have shared with Jaguar Land Rover Limited over the years, the glorious milestones we have accumulated along the way and our rapid progress since then to the elevated position we are in at present,” Mr. Nawaf Khalid Al Zayani, the Managing Director of Euro Motors Jaguar Land Rover, said.
“With the Al Zayani family being the first to bring the Land Rover franchise to the MENA region, we are proud to say that we have deep-rooted relations with Jaguar Land Rover. Our business association with Land Rover goes back to 1949, when we became the sole distributors for the famous brand in Bahrain; and having earned the trust of Jaguar Land Rover Ltd., Euro Motors was then appointed in 2013 as the Exclusive Importer and Distributor for Jaguar in Bahrain as well. We have since gone from strength to strength in exceeding all expectations with our exceptional sales record with respect to both distinguished brands,” he added.
“On behalf of Jaguar Land Rover, I wish to extend my deepest congratulations to Nawaf and his dedicated team on their successful history in Bahrain which has led them to exceed all expectations. Tonight’s new showroom unveiling celebrates our partnership with Euro Motors. Optimized to serve Jaguar Land Rover customers in luxurious and comfortable conditions, this new facility will provide customers with a premium purchasing environment and the latest in car repairing technologies and services, as well as being in compliance with our latest and highest corporate identity standards,” Managing Director of Jaguar Land Rover MENA, Mr. Bruce Robertson, said.
“Today’s unveiling is part of our ambitious plan to expand our business with strong local partners to provide a high level of customer service and support to our valued customers. We are extremely proud to see Euro Motors continue to grow with new facility and product launches in Bahrain, accompanied by their relentless drive for excellence for both our brands year on year,” he added.
During the course of the evening, the dynamic, coupé-like, aluminium-intensive, lightweight All-New 2016 Jaguar XF was introduced to the Kingdom of Bahrain for the first time in a beautifully lit, English garden style set-up that was specially designed on the Rooftop of the showroom for this occasion.
Staying true to the principles of elegant lines and disciplined surfacing, the All-New Jaguar XF is the most visually dynamic car in the executive segment. The All-New Jaguar XF retains its predecessor’s core attributes while using Jaguar’s aluminium-intensive architecture to enable weight savings that assures the delivery of dramatic improvements in packaging and the proportions, essential to Jaguar design. Underpinned by class-leading driving dynamics and refinement, the All-New Jaguar XF brings an unrivalled blend of design, luxury, technology and efficiency to lead the business car segment.
“An integral part of our success has been the excellence that is evident in the masterpieces that Jaguar Land Rover manufactures on a consistent basis. Therefore, on behalf of Euro Motors Jaguar Land Rover, I would like to express my enthusiasm in being able to have introduced to the Kingdom of Bahrain the lighter, more efficient and connected All-New Jaguar XF. This is an exciting time for us and our loyal customers who have been awaiting the reveal of the full All-New Jaguar XF range here in Bahrain. Now that it is finally here, I can almost see into the near future where the roads of Bahrain will be embellished by our latest crown jewel,” Mr. Al Zayani added.
Another highlight of the evening was the Raffle Draw through which Euro Motors Jaguar Land Rover invited all who attended to enter for a chance to win the newly introduced, brand new 2016 Jaguar XF by simply filling in and submitting tickets and Ms. Lindsay Kipp was picked out as the winner, driving home the sleek, distinctive and daring vehicle.
“I would like to congratulate Ms. Charlotte on her extremely fortunate win. I take this opportunity to welcome him/her to our elite family and wish him/her all the best in the next phase of good living that owning a Jaguar always inspires. I am absolutely delighted to declare that the Launch has been a tremendous success and I look forward to hosting one and all to our new showroom henceforth,” he concluded.
