United States: Global smartphone shipments recorded a negative year-over-year growth rate in the fourth quarter (Q4) of 2018, for a third consecutive quarter. According to IHS Markit preliminary smartphone data, global smartphone shipments reached 365.2 million units in Q4 2018, which is a 5.7 percent y/y decline. For the 2018 calendar year, shipments declined 2.4 percent compared to the previous year, from 1.44 billion units in 2017 to 1.41 billion units in 2018.
This is based on statistics released by a joint report by HIS team includes Gerrit Schneemann, smartphones senior research analyst, IHS Markit; Wayne Lam, mobile devices and networks director, IHS Markit; and Jusy Hong, mobile handset devices director, IHS Markit.
Samsung Electronics maintained its shipment-volume lead, shipping 70.2 million units in Q4 2018. Samsung’s negative growth rate in 2018 continued, as shipments declined 5.5 percent compared to the same quarter of 2017. As a result, its market share fell to 19.2 percent in Q4 2018, which is flat compared to the previous year. Severe competition from Chinese rivals in many regions continued to impact Samsung’s business – and has led to Samsung changing its strategy for how new technologies are deployed in the company’s product range. For example, the first triple-camera Samsung device was a Galaxy A phone and, instead of a Galaxy S device, Samsung released the world’s first quad-camera smartphone – the Galaxy A9 — last year.
Overall Samsung smartphone shipment volume declined 8 percent, falling from 316 million units in 2017 to 290 million units in 2018. This is the first time Samsung shipped fewer than 300 million units in any year since 2014.
Huawei shipped 60.5 million units in Q4 2018, rising 47.7 percent, year over year. The company continued its double-digit y/y growth for the fourth consecutive quarter, growing in most of regions, except North America where Huawei has little exposure. Fast growing markets for Huawei include Europe, Middle East and Africa. In 2018, Huawei was able to exceed Apple in unit-based shipments for three consecutive quarters, propelling the Chinese brand to second-ranked position in the market, unseating Apple from its perch. However, the network infrastructure side of Huawei has faced increased scrutiny from the United States and other governments around the world, due to potential security concerns in to roll out of 5G networks.
Apple shipped 64.3 million units in Q4 2018, down 16.9 percent from 77.3 million units in Q4 2017. The company’s performance faced significant challenges in China and in the overall global smartphone market in Q4 2018. Furthermore, Apple’s super-premium handset pricing seems to have stunted its unit growth potential in the quarter. Importantly, there is no quick fix for Apple to change fortunes in China or India. In China, local competition is fierce; while in India, Apple’s products are ill-equipped to fit into the country’s price-cautious market.
The recent trend of high double-digit growth halted for Xiaomi in Q4 2018. The company shipped 24.8 million units, down 12.1 percent from 28.2 million units in Q4 2017.
Oppo and Vivo shipped 26.4 and 25.2 million units, respectively. Oppo shipments declined 3.6 percent, while Vivo shipments grew 7.2 percent.
Xiaomi, Oppo and Vivo were adversely affected by the continued negative growth of the smartphone market in China. On the other hand, Huawei strengthened its market leadership in China. Tension between the US and China stimulated a feeling of patriotism in China, leading smartphone users to choose Huawei over other brands. Moreover, Huawei boasts significant international business – which other brands are still working to establish – enabling the company to achieve tremendous success in the fourth quarter.
The combined market concentration on the top six companies continued to intensify in Q4 2018, accounting for 75 percent of global smartphone shipments. Most of the rest brands saw their shipments and market shares fall in the quarter.
Meanwhile, Nokia increased its shipments to 15 million units in 2018, up from 5 million units in the previous year. Finland-based HMD Global is operating its Nokia-branded smartphone business, by focusing on mid-range and low-end smartphones in Europe, Asia and Africa. The company will soon expand into North America.
Mall of Dilmunia sponsors Supercars Club
Sakhir, BIC: Supercars Club Arabia has confirmed Bahrain International Circuit as the exclusive venue for its Member track day and Apollo IE showcase alongside partners Michelin Arabia and Mall of Dilmunia.
Supercars Club Arabia has confirmed Bahrain International Circuit as the exclusive venue for its Member track day and Apollo IE showcase alongside partners Michelin Arabia and Mall of Dilmunia. Its members will attend a track day with some of the most exclusive cars in the world.
The track day will showcase some historical cars from previous eras including the Maserati MC12 and the Porsche 1 GTR where only two exist in the world. This will be partnered up with more recent super/hyper cars such as the McLaren Senna, McLaren P1 and a host of other surprises during the evening.
Driving guests will receive a full circuit briefing and will follow an open pit lane format before the more exclusive cars get on track for a slow lap.
“Bahrain International Circuit (BIC) is the home of motorsport in the middle east. It is our honour to host such an exclusive track day where we can showcase some historical GT1 Cars alongside what could be classed as the future. Having the Apollo grace the BIC alongside the other GT1 cars from the past will be history in the making. I want to thank the owners of these cars alongside our partners Michelin Arabia and Mall of Dilmunia for allowing such an event to take place,” Sheikh Salman Al Khalifa, Chairman, Supercars Club Arabia said.
CEO of the Mall of Dilmunia Development Company, Sheikh Mohammed bin Duaij Al Khalifa, expressed his support and enthusiasm for this event.
“It is a pleasure for us be able to support the Supercars Club Arabia on this unique initiative to be hosted in Bahrain. We are pleased to be able to take part in premium destination experiences, as it concurs with the principle vision that Mall of Dilmunia has been built on.”
A key partner of the event, Mall of Dilmunia is a new project being developed by Dilmunia Mall Development Company, will be located on the man-made island of Dilmunia in the northeast coast of Muharraq. It is a newly developed concept mall that will include a number of state-of the-art facilities and entertainment centers for families, as well as retailers from across the MENA region and a complete Al-Fresco dining experience overlooking the canal for individuals and families to enjoy a unique and luxurious experience. The opening of the mall is set to take place in October of this year.
Bahrain International Circuit is the perfect track for the showcase. The circuit has a good mix of technical corners allowing the guests to really see the cars in their element.
Supercars Club Arabia (SCA) is the most exclusive supercar network in the world. In its 5th year and with its head offices in Bahrain, SCA provides its members with road tours, lifestyle benefits and track days around the globe. Its mission is to find the greatest roads around the world for its members.
