MANAMA: Geo-political risk factors are not worrying some for the executives across the Middle East rather they are keener on devitrification of the economic base.
A new report written by The Economist Intelligence Unit (EIU) “Leadership amid transformation: Business opportunities and risks in the Middle East”, explores the most important geopolitical and macroeconomic risks facing senior executives in the Middle East, how executives are adjusting their market expansion strategies, and how businesses are adapting to advanced-technology led industry disruption. The report, commissioned by banking group, Emirates NBD, is based on a survey of 400 senior executives (conducted between July and September 2018) from companies with headquarters in the Middle East.
Respondents were more concerned about short-term macroeconomic risks such as oil price volatility and exchange-rate volatility as well as executives strongly advocate for economic diversification to reduce the region’s exposure to oil price volatility.
Respondents anticipate that advanced technologies (AI, robotics, IoT, blockchain) will be used across the region over the next three to five years, with some already preparing for their adoption.
While not immune to the ongoing regional issues, business executives in the region have a longer-term view of these geopolitical risks and have learned to successfully navigate this complex environment. Executives recognise the longer-term shifts in oil demand and supply and the risks to economic growth associated with a continued reliance on oil. They strongly advocated for economic diversification to reduce the region’s exposure to oil price volatility.
Short-term mega events in the region (Expo 2020 Dubai and the World Cup in 2022) are perceived to bring positive spillovers. Respondents believe the economic benefits of Dubai’s hosting of Expo 2020 will be felt beyond the UAE’s borders— more than 60% of respondents in Saudi Arabia, Kuwait, Jordan, Egypt and Oman and Bahrain cited the event as an opportunity.
In the long-run, executives are most optimistic about the digital transformation under way in their countries. Over 55% of respondents have taken five or more steps to prepare for the adoption of advanced technologies. Upskilling employees (71% of respondents) and hiring new talent (66%) were prioritised over investments and redesigning business practices.
Region-wide interviews attribute the slow adoption of advanced technologies to limited understanding among senior management, although the survey identified high capital investment, cyber-security risks and the skills shortage as greater impediments. Non-C-suite respondents are more likely to recognise that advanced technologies will increasingly disrupt their business than the C-suite.
“More needs to be done to accelerate the pace of adoption of digital technologies like AI, the IoT, robotics and blockchain, all of which can act as catalysts to productivity and economic growth. As these efforts pick up pace, businesses in the Middle East need to be ready and, more importantly, willing to adapt,” Melanie Noronha, editor of the report, said.