The first ad for the ‘Beautiful Sound’ campaign will be directed by filmmaker Martin Campbell, who is best known for his work on the James Bond thriller, ‘Casino Royale.’ Jennifer Lopez, who maintains a large fan base in the UAE, will star in the new ad introducing the Harman Kardon BDS audio/video home entertainment system with 3D Blu-ray. The recent signing of Lopez for the ‘Beautiful Sound’ campaign continues a year of notable artist signings for Harman. Earlier, it launched the ‘Hear the Truth’ brand campaign for JBL, with ads featuring Maroon 5 and international superstar AR Rahman. Additional prominent artist agreements will be announced in 2012.
“We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon’s Beautiful Sound message,” Dinesh C. Paliwal, Chairman, President and CEO of HARMAN, said.
“She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances. The Harman Kardon name is synonymous with incredible sound and attractive design, and we are delighted that Lopez will help us share that message.”
“In our move to reinforce our industry leadership and help drive in a stronger market share, we are rolling out our biggest ad campaign ever for the region. This unique campaign which will be led by pop diva, songwriter, dancer, actress, fashion designer and TV personality Jennifer Lopez, who will surely take the spotlight on the ‘Beautiful Sound’ that Harman kardon products are known for,” Amit Malani, President, Harman Middle East, added.