The ceremony which was held at the corporate offices of CrediMax was attended by Eyad Sater General Manager Support Services BMI Bank, Mohammed Malik Chief Executive CrediMax along with senior officials from both parties.
“Established in 1950, Diners Club was the first multi-purpose charge card in the world and launched a revolution in the way both customers and companies paid for products and services. Today, the brand is globally recognized serving the payment needs of select and affluent consumers, offering access to more than 450 airports lounges worldwide, and providing corporations and small business owners with a complete array of expense management solutions,” Eyad Sater, said.
“We acquired the Diners Club franchise for Bahrain in early 2008, in line with our strategy to strengthen relationships with many of our commercial customers as well to add an acquiring capability to our business. The addition of Diners Club to our suite of card offerings allows us to better serve our most affluent clients whilst giving them additional benefits and value to suit their lifestyle,” he said.
“I am pleased to sign this agreement with CrediMax which will enrich our customer’s experience by facilitating mass acceptance across the entire country. Our credit card product – Diners Club is a key component of our credit card offering and through this partnership we will be able to strengthen the brand’s position within the market as the leading premier card accompanied by a renowned rewards programme.”
“CrediMax, the first credit card issuer & acquirer in Bahrain, has over the past decade strengthened its position as a pioneer market leader in credit issuing and acquiring, ensuring a higher level of quality in customer service through the introduction of a diverse array of innovative products and services along with value-added campaigns and promotions. In addition we were the first card acquirer to introduce state-of-the-art Point of Sales (POS) machine across the country that were equipped to accept EMV enabled Smart Cards including Visa, MasterCard, JCB, locally issued Debit Cards, Amex, GCC Net and Diners Club Cards,” Mohammed Malik Chief Executive CrediMax, said.
BMI Bank has over the past few years transformed itself into a key player within the local banking market through various product and service innovations and we are delighted to sign this agreement that enables full acceptance of BMI Bank’s credit card product – Diners Club across all our available and widely distributed channels. We look forward to strengthening our relationship over the years to come.”
BMI Bank’s credit card product – Diners Club currently offers customers a unique ‘Business World Gold Membership’ programme in conjunction with Regus Group that provides them unlimited access to 1000 business lounges featuring high-speed internet, in 450 cities in the world. In addition customers also receive access to over 450 airports lounges, membership into the accolades rewards program enabling them to redeem points for air miles, gifts or cash back on all local purchases, free travel insurance (up to $300,000 worth of cover) along with a low interest rate & APR. Through this exclusive agreement with CrediMax, the Bank expects to be able to provide its Diners club customers with complete POS acceptance within the country before the end of the year and has committed to continue investments in the brand to offer better promotions and product innovations that will reward customers for their loyalty.