Manama: SICO BSC (c), a leading regional asset manager, brokerage, and investment bank, rolled out its new name and brand identity.
Formerly, Securities & Investment Company, the Bank will now be officially known by its more recognised name, SICO.
“With successful track record spanning more than two decades as one of the region’s premier financial institutions, the time has come to reinvent our corporate identity to reflect both our heritage and our new reality,” Shaikh Abdullah bin Khalifa Al Khalifa, SICO Chairman, said.
“The new corporate identity is a reflection of the progressive, forward-thinking organisation that we are.”
The rebranding marks a new chapter in SICO’s history and delves deeper into its core. It is the result of extensive research and collaboration between the Bank’s senior management and multiple external stakeholders who all worked together to find a visual identity that is not only aligned with SICO’s vision and values but is also reflective of the Bank’s future ambitions. The rebranding includes SICO’s two wholly owned subsidiaries; SICO Funds Services Company in Bahrain and SICO Financial Brokerage in Abdu Dhabi
“We are confident that SICO’s new corporate identity will amplify and broaden our appeal in the marketplace, which will support the Bank’s future growth and build long-term brand loyalty as we leap forward to the next phase of our story,” SICO Chief Executive Officer, Najla Al Shirawi, said.
“With a strong and unified brand identity, we are positioning the Bank to offer a wider client base a progressive suite of products and services that cater to their specific and evolving investment needs. Although we are changing the appearance and name, we are still at core the same client focused Bank our community have known for over 20 years. ” We look forward to building upon the trusted partnerships that we have developed with our clients, shareholders, employees and the community at large,” Ms. Al Shirawi added.
Operating under a wholesale banking license from the Central Bank of Bahrain, SICO is a trusted regional bank offering a comprehensive suite of financial solutions, including asset management, brokerage, investment banking, and market making, backed by a robust and experienced research team that provides regional insight and analysis of more than 90 percent of the region’s major equities.
SICO’s evolving growth story will continue to be guided by its commitment to strong corporate governance, technological innovation, and the human capital of its 100 employees, who include some of the top talent in the regional finance industry. SICO continues to utilise its market insight and regional knowledge to opportunistically seek expansion opportunities in high-growth markets that are in sync with its strategic goals.
