Manama: Zain Bahrain, through its dedicated customer experience portfolio OneCX, has launched its first professional customer experience training program in partnership with The CX Clinic, a Bahrain-based regional customer experience consultancy specializing in customer experience advisory and professional training. The three-day program brings together professionals from a range of industries, alongside Zain Bahrain employees, to develop the practical knowledge and capabilities needed to design stronger customer journeys and deliver more meaningful and effective experiences.
OneCX is an AI-powered customer experience service that helps organizations manage and enhance interactions across digital and assisted channels. The new training program expands this offering by equipping professionals and organizations with the skills to embed customer-centric practices throughout their operations.
Being held from 9 to 11 August at Zain Bahrain’s headquarters, the programme brings together professionals from a range of industries and covers Customer Experience fundamentals, customer journey mapping, Voice of the Customer, CX strategy, customer-centric culture, and key CX metrics and performance indicators. The sessions integrate leading international practices with practical application through interactive workshops and real-life case studies, enabling participants to apply the concepts to business challenges within their own organizations.
“The launch of this program marks an important step in strengthening OneCX’s role as an integrated customer experience partner for organizations in Bahrain and across the region. Through our collaboration with The CX Clinic, we are creating a practical learning environment that enables professionals to translate customer insights into measurable improvements and stronger business performance. The initiative also supports Zain Bahrain’s strategy to drive technology-led growth, develop future-ready capabilities and accelerate its evolution from a traditional telecommunications operator into a full-fledged technology solutions provider, while contributing to the Kingdom’s digital transformation,” Abdulla Salmeen, Chief Customer Care Officer at Zain Bahrain, said.
“At The CX Clinic, we believe that exceptional customer experiences are created by exceptional leaders. This programme has been designed to equip frontline leaders with practical frameworks, internationally aligned best practices, and leadership capabilities that enable them to translate customer experience strategy into consistent day-to-day execution,” Raed Abdulla, Chief Experience Office at The CX Clinic, said.
This programme is the first in a planned portfolio of professional Customer Experience training, certification and advisory initiatives from OneCX and The CX Clinic. Additional programs will be announced as OneCX continues to strengthen local capabilities, support customer-centric transformation and advance Customer Experience standards across the market.
