MANAMA: Nayla Barakat: Bahrain City Centre has been top destination for shopping, leisure and entertainment, for the past 18 years and efforts are being exerted to retain the position for the mall.

“We would continue to focus on brining quality of worldclass brands to BCC as part of our strategy to stand out as a top destination,” Khalifa Bin Braik, CEO, Majid Al Futtaim Asset Management, in exclusive interview on the sidelines of the opening of Primark flagship store in Bahrain in partnership with Alshaya Group, said,

“Today we are here to celebrate the opening of the first Primark in the Kingdom of Bahrain and third in the portfolio of the Majid Al Futtaim, starting with two Primark stores in the United Arab Emirates, City Centre Dubai and Mall of Emirates. This is a flagship Primark in the City Centre Bahrain,”

“We have done a lot to ensure that we remain relevant to the consumer in terms of providing the right experiences the right anchor brands and the right retail makes and that’s the focus of the group.

In addition to this we are focusing on curating new dine in experiences doubling down on wellness and today Primark again a globally renowned brand that has come into this market we have provided lifestyle as well as value led sort of experience through City Centre Bahrain and that’s what the consumers have been wanting all along. What we have done is to respond to the consumers we ensure that we have the right relevant brands experiences within City Centre Bahrain,” he said. By opening of Primark proof of our dynamic approach as complacency has never been an option for us and we need to continue evolving. By evolving means to stay relevant to the consumers of today and tomorrow and we really need to double down on the experiences. Due to the global exposure, the customers follow global trends, and we do everything possible to offer variety of choices, convenience experience and value, that is what the collective effort of Majid Al Futtaim and Alshaya Group by opening of Primark.

Also, he added, we are soon going to open a wellness fitness centre called the Train at the City Centre Bahrain. “Wellness has become an extremely important dimension to the customers which has become a phenomenal global trend for customers. The Train Fitness Centre, which is opening January 2027 will be the largest wellness facility in the Kingdom of Bahrain at the City Centre Bahrain.