Both events were attended by TMC’s top officials and EKK’s management and Toyota fans. This new model is a bold reinvention of the world’s original crossover sport utility vehicle. The new RAV4 offers balanced performance and capability, while being more engaging and fun to drive. It also offers great fuel efficiency, spacious rear space, striking design, and a compelling array of standard features.
“The 2013 RAV4 draws on the innovative heritage of the original model which started an industry trend and sets a new standard for the compact SUV market with more than 4.5 million units sold since 1994 in over 150 countries,” Nobuyuki Negishi, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said.
“The all new RAV4 offers customers a distinctive, Sophisticated “Dynamic and Strong” styling, refined, premium-quality interior design, a new Dynamic Torque Control 4WD in addition to a more engaging and fun drive with fuel efficient power train and comes with the assurance of three generations of satisfied customers.”
“With the 2013 RAV4, what we have achieved is a sportier driving experience characteristic of a 4WD vehicle while enhancing the agile handling performance that is highly regarded in the current model. Over 700 staff members came together to prioritize the feelings of each customer and reflect them in the development of the new-generation RAV4. I am confident that customers will be impressed by the new-generation RAV4 and view it as a sign of Toyota’s ambitions and spirit to give them the best compact SUV in the market,” Makoto Arimoto, new RAV4 Chief Engineer, Toyota Motor Corporation, said.
“We expect huge success for this model in Bahrain and especially among the young generations, as the new improvements award the new RAV4 greater stability and agility, offering customers a confidence-inspiring, more intuitive and engaging driving experience,” Ayman Shehadeh, Toyota and Lexus Brand Manager at Ebrahim K. Kanoo, said.
“The RAV4 pursues the design goals defined by Toyota President Akio Toyoda, with new front expression that provides a bright, intelligent, and dynamic expression that defines RAV4’s athletic presence and sophisticated strength,” he added.
In a significant break with its heritage, RAV4 will switch from its side-hinged rear door to a convenient roof-hinged liftgate with a spare tire stored under the cargo floor.
The new RAV4’s interior has a premium, sophisticated look with soft-touch accents and driver-centric controls. RAV4’s dash panel and gauges all feature new Clear Blue illumination, which provides crisp visibility in most ambient light conditions, and a unified, coherent appearance at night.
All RAV4’s have driver and front passenger seats with a slim back, enhancing rear-passenger knee room. They also feature 60/40 split/fold rear-row seats that recline several degrees to enhance passenger comfort.
The 2013 RAV4 is available with reinforced, UV-cut, green glass, LED daytime running lights. Complementing these are power side mirrors, power door locks and power windows and a rear window wiper.
Successive generations of RAV4 have established a reputation for their ride comfort, ease of driving, manoeuvrability and reassuring capabilities on even the tough road surfaces.
In conjunction with a new, more comfortable and focused driving position, the new RAV4 builds on these key SUV attributes with retuned front and rear suspension systems, revised Electric Power Steering, and a new Dynamic Torque Control 4WD has been adopted.
The all new 2013 RAV4 is equipped with 2.5-liter four-cylinder engine with Dual VVT-I (Dual Variable Valve Timing with intelligence) technology which enhances power delivery efficiency by controlling both intake and exhaust timings to produce 180 HP at 6,000 rpm and 233 Nm of torque at 4,100 rpm.
The Dynamic Torque Control 4WD has been adopted to the all new RAV4, which allows the driver to track the intended driving line and achieves drivability on every (slippery and dry) road surface condition, enhancing RAV4 performance and handling, and offering more driving pleasure.
The all new RAV4 builds on the very highest standards of occupant safety and pedestrian impact protection evolved over three generations of the compact Toyota SUV, with even higher levels of active and passive safety.