UAE, Dubai: Visa announced a series of neighborhood-first initiatives designed to spotlight homegrown businesses in the United Arab Emirates (UAE), combining storytelling, partnerships, on-ground activation, and digital discovery to help residents discover and connect with local merchants.

“The UAE is home to diverse neighborhoods and businesses that give the country its character,” said Salima Gutieva, Vice President and UAE Country Manager for Visa. “As local businesses navigate changing consumer habits and ongoing cost pressures, visibility and access to everyday demand are critical to long term resilience. Through these initiatives, Visa is helping connect residents’ everyday spending with the homegrown businesses that anchor our communities, combining discovery, partnerships, and payments to support sustainable growth beyond peak cycles.”