Manama: Zain Bahrain, through its dedicated customer experience portfolio OneCX, hosted OneCX Day 2026, under the theme “Explore the Future of Customer Experience with AI,” bringing together business leaders, customer experience professionals, technology experts and digital transformation executives to explore the future of Customer Experience (CX) with Artificial Intelligence (AI).
The event provided a platform for organizations to examine how AI-powered solutions are transforming customer engagement, service delivery, operational efficiency and digital customer journeys, while enabling businesses to create more seamless, personalized and meaningful experiences.
OneCX Day featured keynote sessions, live demonstrations, signing ceremonies and networking opportunities. It also featured sessions by Genesys on orchestrating AI-powered customer journeys and Freshworks on how intelligent technology can simplify customer and employee experiences, while The CX Clinic delivered an interactive workshop focused on designing memorable, human-centric customer experiences.
Key topics included AI-driven customer engagement, intelligent automation, CRM transformation, customer journey management, data-driven insights and the growing role of technology in strengthening customer loyalty and supporting business growth.
Zain Bahrain CEO Ammar Al-Ketbi welcomed attendees and thanked them for joining the first official OneCX event by Zain Bahrain, “Explore the Future of Customer Experience with AI.” He highlighted the growing role of AI and customer experience in driving business transformation, strengthening customer loyalty and supporting sustainable business growth.
“AI is creating new opportunities for organizations to better understand their customers, strengthen engagement and deliver more seamless and personalized experiences. At Zain Bahrain, we are embracing these opportunities as part of our ongoing transformation into a technology solutions provider, in line with Zain Group’s 4WARD – Progress with Purpose strategy,” Al-Ketbi, while commenting on the event, said.
“Our event today brought together businesses, technology partners and industry experts to exchange knowledge and explore the future of customer experience with AI. Through OneCX, we are helping businesses adopt AI-powered solutions in practical ways that enhance customer experience, support long-term growth and prepare them for the next era of digital transformation. The event also reflects our commitment to supporting Bahrain’s digital transformation by advancing innovation, collaboration and the adoption of intelligent technologies across the business community.”
Abdulla Salmeen, Chief Customer Care Officer at Zain Bahrain, delivered the opening keynote, “The Next Era of Customer Experience,” highlighting the evolving expectations of customers and the growing role of AI, automation and digital platforms in shaping service delivery and engagement. His remarks also reflected the role of OneCX in helping organizations adopt intelligent, integrated customer experience solutions that support more efficient, personalized and connected customer journeys. Throughout his session, Salmeen emphasized that while AI is enabling organizations to operate more efficiently, gain deeper insights and personalize customer interactions, strong customer experiences will continue to depend on meaningful human engagement supported by intelligent technology.
Building on these discussions, OneCX Day gave attendees the opportunity to experience AI-powered CX and CRM solutions through live demonstrations and the event’s Experience Zone, where participants engaged with technology partners and explored solutions supporting customer service.
Zain Bahrain’s OneCX is an AI-powered customer experience service designed to help organizations manage and enhance customer interactions across both digital and assisted channels, supporting businesses in delivering more connected, efficient and personalized customer journeys.
